Our Founder

Alejandra Torres — Founder & Creative Director, Serene Scents

Alejandra Torres is the founder and creative force behind Serene Scents, a luxury fragrance and wellness brand devoted to elevating the art of self-care. With an intuitive understanding of olfactory design and a sophisticated eye for detail, Alejandra has redefined modern aromatherapy — transforming it into a sensorial experience of elegance, calm, and refined indulgence.

Inspired by her global travels, cultural heritage, and a passion for intentional living, Alejandra launched Serene Scents with a singular vision: to create exquisite fragrance blends that bring tranquility and timeless beauty into curated spaces. Each product is meticulously crafted — from scent composition to design — embodying understated luxury and artisanal craftsmanship.

Under Alejandra’s leadership, Serene Scents has emerged as a symbol of elevated wellness — where scent becomes ritual, and serenity becomes a lifestyle.